WHO WE ARE
“Retail is about more than just selling stuff—it's about creating experiences.”
After nearly two decades in the industry, I've witnessed the growing need for change. Having worked with both large and small retailers, I've observed the evolving market dynamics and changing consumer behavior. This studio emerged from a desire to assist brands and retailers in finding innovative solutions for success during these shifts.
THE INDUSTRY IS CHANGING
With over 15 years of experience in the fashion industry, I've learned how to help brands grow, from luxury to everyday markets. At Fred Segal, where I was the Senior Vice President of Merchandising, I led teams and crafted strategies that elevated sales and optimized our product range.
Throughout my career, I've been passionate about staying ahead of trends and helping brands succeed. My ability to understand what people want has been key in shaping the identities of the brands I've worked with.
Now, I'm eager to use this experience to help others achieve success in the fashion world.