RODE STUDIOS

Rode Studios is a creative agency specializing in merchandising strategy, brand development, and product execution.

We Focus on:

Merchandising Strategy


Brand Development


Retail Planning


Creative Direction


Design


Production

Learn about our services

  • Assortment Management and Optimization

    Buying

    Category Management

    Market and Product Development

    Product Line Rationalization and SKU Management

    Merchandise Operations Management

    Pricing and Promotion Management

    Purchase Order Management

    Online Merchandising and Digital Sales Strategy

    Visual Merchandising Guidance and Optimization

    DTC and Wholesale Strategies

  • Brand Identity Development and Curation

    Strategic Growth Planning

    Market positioning and segmentation

    Brand Storytelling and Narrative Building

    Customer Persona Development

    Competitive Analysis and Benchmarking

    Brand Messaging and Communication Strategy

    Rebranding and Brand Refresh Initiatives

    Customer Loyalty and Retention Programs

    Cross-channel Brand Integration

    Brand Experience and Event Planning

  • Brand Acquisition and Introductions

    Store Buildouts and Visual Installations

    Strategic Retail Partnerships and Collaborations

    Influencer and Ambassador Programs

    Co-branded Product Development

    Pop-up Shops and Temporary Retail Spaces

    Community Engagement and Sponsorships

    Cross-promotional Campaigns

    Partnership Performance Analytics and Reporting

    Exclusive Collaboration Collections

    Co Branded Activations and Experiences

  • Allocation Strategies

    Assortment & Item Planning

    Demand Planning

    Forecasting & Replenishment

    Merchandise Planning

    Open to Buy

    Supply Chain Planning

    Market Entry and Go-to-Market Strategies

    Financial and Investment Strategy Formulation

  • Seasonal Performance Analysis and Reporting

    Forecasting for Sales, Margins, Costing, and Pricing

    Advanced Trend Forecasting and Market Analysis

    Comprehensive Category and Inventory Management

    Assortment and Size/Unit Optimization

    Customer Data Management

    Inventory Optimization

    Product Lifecycle Planning

    Reporting & Analytical tools

  • Product Development

    Comprehensive Design Direction

    Vertical Brand Building Strategies

    Production Management

    Global Factory Resources

    Design Trend Analysis and Forecasting

    Seasonal Collection Planning

    Limited Edition Drops and Exclusive Products

    Manufacturing Process Optimization

CLIENTS

What People Are Saying

“Ash played a key role in transforming Fred Segal, bringing a fresh perspective to buying, merchandising, and in-store experiences. Her innovative approach helped modernize the brand, attracting a new wave of global customers and re-establishing it as a top retail destination. From brand acquisitions to inventory strategy and pricing, she drove meaningful growth while keeping creativity and vision at the core of everything she does. Ash is all about making an impact—blending passion with strategy to deliver real results.”

— JEFF LOTMAN

CEO, Fred Segal

“Thanks to Rode Studios, our licensing business has seen a complete transformation, providing us with a substantial competitive advantage. Ash's creative and innovative strategies in product development, market analysis, and brand positioning have set us apart in the market. She developed strategic collaborations that resulted in highly successful product launches for our clients.  We could not recommend Rode Studios more.”

— BILL McCLINTON

President, Global Icons

“Ashley's well rounded knowledge of the advanced contemporary and luxury markets has been incredibly helpful for us when understanding positioning, merchandising and pricing. Her expertise not only provided valuable insights into market dynamics but also enhanced our strategic decision-making process within this competitive sector.”

— Karina Trofimova

Owner, Haus Incubator / Haus Label