RODE STUDIOS

We’re here to bring your brand to life. With custom merchandising plans that reflect your unique style, we mix creativity with smart planning to drive results.

Our expertise helps brands of all sizes.

We champion brands that dare to be different. Whether you’re a start-up or a market leader, our expertise is designed to elevate you beyond the competition.

Success is more than a goal—it’s our commitment. We live to see your brand thrive, and we won’t rest until your goals are reality.

Learn about our services

  • Assortment Management and Optimization

    Buying

    Category Management

    Market and Product Development

    Product Line Rationalization and SKU Management

    Merchandise Operations Management

    Pricing and Promotion Management

    Purchase Order Management

    Online Merchandising and Digital Sales Strategy

    Visual Merchandising Guidance and Optimization

    DTC and Wholesale Strategies

  • Brand Identity Development and Curation

    Strategic Growth Planning

    Market positioning and segmentation

    Brand Storytelling and Narrative Building

    Customer Persona Development

    Competitive Analysis and Benchmarking

    Brand Messaging and Communication Strategy

    Rebranding and Brand Refresh Initiatives

    Customer Loyalty and Retention Programs

    Cross-channel Brand Integration

    Brand Experience and Event Planning

  • Brand Acquisition and Introductions

    Store Buildouts and Visual Installations

    Strategic Retail Partnerships and Collaborations

    Influencer and Ambassador Programs

    Co-branded Product Development

    Pop-up Shops and Temporary Retail Spaces

    Community Engagement and Sponsorships

    Cross-promotional Campaigns

    Partnership Performance Analytics and Reporting

    Exclusive Collaboration Collections

    Co Branded Activations and Experiences

  • Allocation Strategies

    Assortment & Item Planning

    Demand Planning

    Forecasting & Replenishment

    Merchandise Planning

    Open to Buy

    Supply Chain Planning

    Market Entry and Go-to-Market Strategies

    Financial and Investment Strategy Formulation

  • Seasonal Performance Analysis and Reporting

    Forecasting for Sales, Margins, Costing, and Pricing

    Advanced Trend Forecasting and Market Analysis

    Comprehensive Category and Inventory Management

    Assortment and Size/Unit Optimization

    Customer Data Management

    Inventory Optimization

    Product Lifecycle Planning

    Reporting & Analytical tools

  • Product Development

    Comprehensive Design Direction

    Vertical Brand Building Strategies

    Production Management

    Global Factory Resources

    Design Trend Analysis and Forecasting

    Seasonal Collection Planning

    Limited Edition Drops and Exclusive Products

    Manufacturing Process Optimization

CLIENTS

What People Are Saying

“Ash has been instrumental in helping to create the necessary framework to take my business to the next level. As a small business owner, figuring out where to begin with systems and processes can be challenging. Ash guided us every step of the way, creating the right buying strategies for growth and efficiency. Her expertise made a significant impact on our business, providing us with the tools to grow."

— Jenna Cooper

Owner, +COOP

“Throughout our decade-long collaboration, Ash has consistently offered invaluable support and guidance. Her expert advice has been crucial in curating brands for my business, while her insight and expertise significantly influenced the direction of my brands at Fred Segal. She has been an indispensable resource, providing counsel on everything from design to pricing strategies. Ash's unwavering support and astute direction have been instrumental in navigating the ever-evolving retail landscape and achieving success.”

— Miranda levitt

Owner, M10 Studios

“Ashley's well rounded knowledge of the advanced contemporary and luxury markets has been incredibly helpful for us when understanding positioning, merchandising and pricing. Her expertise not only provided valuable insights into market dynamics but also enhanced our strategic decision-making process within this competitive sector.”

— Karina Trofimova

Owner, Haus Incubator / Haus Label